Mar 30, 2015 The Return – Hey, What’s New? My Brand starts it’s return with the original ‘Arial is not my type’ Shirts and Sweaters. However, the design classic is updated, while the iconic claim remains. The shape of the Sweaters and Shirts are brought into the present. In this way, I feel to keep the uniqueness of the original. _not my type is made for selective opinionated individuals.